BuildING Championship mindsets
Train Your Mind to Perform When It Matters Most
Dr. Amber Selking shares the revolutionary mental performance system that's helped championship teams and Fortune 500 leaders achieve breakthrough results.










In today's volatile business landscape, organizations that thrive have mastered the psychological edge that drives consistent excellence.
Dr. Selking transforms disconnected teams into championship cultures through a shared mental performance language and evidence-based leadership approach.
As the Mental Mental Performance Coach for LSU Football and Chief Leadership and Culture Development Officer at Lippert, she demonstrates that we can apply these principles from the Locker Room to the BoardRoom to drive consistent, high-performance excellence.
Drawing from her experience with elite sports and corporate leaders, she helps organizations build cohesive environments where individual mindsets align with collective goals, dramatically improving collaboration and results.
WINNING STARTS
WITH HOW WE THINK.
IT’S NOT JUST INSPIRATION—IT'S NEUROSCIENCE.

EXCELLENCE ISN'T ACCIDENTAL—IT'S A MINDSET YOU CAN DEVELOP.
From the sidelines of Notre Dame Football to the championship culture at LSU to the executive suites of Fortune 500 companies, Dr. Amber Selking has helped elite performers develop the mental toughness to excel when it matters most.
Through evidence-based insights and practical applications, Dr. Selking empowers individuals and organizations to build the mental edge that separates elite performers and teams from the rest.
MENTAL GAME:
AMBER’S SIGNATURE KEYNOTE
WINNING THE
BUILDING RESILIENT LEADERS, CHAMPIONSHIP CULTURES, AND UNSTOPPABLE PERFORMANCE
In this powerful, science-backed keynote, Dr. Amber Selking takes audiences on an unforgettable journey through the minds of elite performers, revealing how championship-level thinking transforms potential into consistent excellence.
Drawing from her experience as mental performance coach for Notre Dame & LSU Football and advisor to Fortune 500 executives, Dr. Selking demonstrates how the neuroscience of peak performance can be applied to any team or organization facing high-pressure situations.
Audiences leave equipped with practical tools to:
Build mental toughness and enhance focus under pressure
Develop psychological resilience for high-stakes situations
Apply championship mindset principles across their organization

“From leadership to mindset to our overall culture, Dr. Selking has become a critical element in our program.”
Amber has the ability to talk about really complex matters like team culture and brain science in a really understandable manner, which has allowed us to implement Mindset training into how we function on a daily basis.
COACH BRIAN KELLY
Head Football Coach, LSU Tigers
Winningest Head Football Coach at Notre Dame
READY TO DEVELOP A CHAMPIONSHIP MINDSET?
Amber helps high-performing teams excel under pressure through her customized keynotes on mental performance and organizational excellence, individual performance coaching and organizational consulting, and weekly mindset tools delivered through her Building Championship Mindsets podcast.